I've been obsessed with marketing for years now and was recently thinking about all the different marketing gurus and influencers I've studied and learned from. The list is MASSIVE. Here are all the ones I could think of off the top of my head. (And I know I'm probably leaving a bunch out.)
Dan Kennedy Russell Brunson Frank Kern Gary Vaynerchuk Tim Ferriss Jay Abraham Steve Larsen Gary Halbert John Carlton Alex Becker Jeff Walker Anik Singal Billy Gene Ryan Levesque Tai Lopez Jim Edwards Ryan Diess Ryan Moran MJ DeMarco Grant Cardone Tony Robbins Marie Forleo Seth Godin Ramit Sethi Pat Flynn Neil Patel Sam Ovens Ann Handley Dan Henry Perry Marshall That's a lot of people! My name is going to belong among them in the near future. :)
2 Comments
By Robert W. Bly Business-to-business and direct response copy persuades readers in part, by giving them useful information about the products being advertised. The more facts you include in your copy, the better. When you have a file full of facts at your fingertips, writing good copy is easy. You simply select the most relevant facts and describe them in a clear, concise, direct fashion. But when copywriters don’t bother to dig for facts, they fall back on fancy phrases and puffed-up expressions to fill the empty space on the page. The words sound nice, but they don’t sell because the copy doesn’t inform. Here’s a four-step procedure I use to get the information I need to write persuasive, fact-filled copy for my clients. This technique should be helpful to copywriters, account executives, and ad managers alike. Step #1: Get all previously published material on the product. For an existing product, there’s a mountain of literature you can send to the copywriter as background information. This material includes:
Step #2: Ask questions about the product.
This objective may be one or more of the following:
I just got a job at ClickFunnels!
After reading two of the best business books ever written, DotCom Secrets and Expert Secrets (you can get both for free through those links) by Russell Brunson I had to check out ClickFunnels. (Good job, Russell.)
I'm super excited to start! I decided to get a job so that I could have money to invest in myself and growing my own business. I've been treading water, unable to grow because I keep having to take my profits to pay for life.
This is going to be a huge turning point for me and my wife (and all the others I'm going to help.) I also just scheduled an interview with Steve Larsen! Super nervous and excited about that. I've been thinking about starting my own interview show for so long and now I'm finally DOING IT. W00t! |
AuthorHey there! I'm Jax. Here on A Journey To Better, it's all about bettering ourselves, our lives, and the lives of others. Join me on a self development quest to learn more and improve every day. Archives
June 2019
Categories
All
|